By Ayomide Otitoju
The 52nd Annual General Meeting and Congress of the Association of Advertising Agencies of Nigeria (AAAN) commenced in Ibadan, Oyo State, bringing together industry leaders for three days of discourse, networking, and strategic planning.
Held at JAGZ Hotel, Iyaganku, the event is themed “Charting Bold Paths Forward” and underscores the need for creativity, adaptability, and visionary leadership in Nigeria’s evolving marketing communications landscape.
The AGM opened with a fireside chat featuring Dr. Lekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria (ARCON).
Governor Seyi Makinde is expected to formally open the main conference on Friday, alongside Minister of Information and National Orientation, Mohammed Idris Malagi. The session will include keynote addresses from Idowu Akinde, CEO of Impact Hub Lagos, and Bolanle Osotule, GM of Brand Marketing at Airtel Nigeria.
A panel discussion moderated by Oluwatobi Williams of 7even Interactive will follow, with panellists including Damola Richard Salvador (Digisplash), Dr. Seun Fakorede (Oyo State), Josiah Akinola (Nigerian Breweries), and George Onukwu (TBWA\Concept).
AAAN President Lanre Adisa said the congress is a call to action. “Where others see disruption, we see opportunity,” he noted. “This is a moment for agencies to retool and redefine value.”
Saturday will feature the business session, including leadership updates, financial reports, and new member inductions. Agency presentations from Noor Takaful, Conduit Plus, and Retinaad Limited are also scheduled.
The event will conclude with a gala and awards night, celebrating excellence in advertising, with attendees dressed in traditional aso oke attire.
