By Ayomide otitoju
Airtel Nigeria has unveiled its latest television campaign for its Home Broadband suite of products, designed to offer Nigerians seamless and unlimited internet connectivity. The campaign, launched at an exclusive private screening at Ebonylife Place in Lagos on Tuesday, 5th November 2024, features a flagship TV commercial starring Farooq Oreagba, also known as the “King of Steeze.”
The commercial highlights the vital role Airtel’s Home Broadband products play in enhancing connectivity for households across Nigeria, showcasing how these services empower individuals in business, education, entertainment, family life, and more.
In his welcome address, Femi Oshinlaja, Chief Commercial Officer at Airtel Nigeria, shared insights into the campaign’s message, emphasizing the brand’s commitment to delivering seamless connectivity. “At Airtel, we believe in empowering our customers to break barriers. Our Home Broadband offers seamless connectivity, enabling Nigerians to enjoy entertainment and family life without limitations. This campaign, which champions the message of ‘LIVE LIMITLESS,’ is more than just an advertisement—it’s a way of life. Farooq Oreagba embodies the spirit of limitless possibilities that Airtel Home Broadband represents,” Oshinlaja said.
Farooq Oreagba, who was diagnosed with cancer 10 years ago, spoke passionately about his personal connection to the campaign’s message. “It’s an honor to be associated with Airtel, a brand that shares my journey of overcoming obstacles,” he said. “Ten years ago, I never imagined I would be here as an ambassador for Airtel. But with resilience, I made it. The message of ‘Live Limitless’ resonates deeply with me, and I know it can inspire anyone facing challenges.”
Bolanle Osotule, Head of Brands and Advertising at Airtel Nigeria, reinforced the brand’s mission to empower Nigerians by offering them the chance to break free from limitations. She stressed that Airtel believes everyone can make a meaningful impact when given the opportunity to live without limits.
Femi Adeniran, Director of Corporate Communications and CSR, also spoke at the event, highlighting Airtel’s customer-centric approach. “As a business, we are committed to providing excellent data connections, which have become essential for everyone. Our products and services empower subscribers to achieve their greatest potential,” he said.
The new TV commercial reflects Airtel’s commitment to providing fast, reliable internet access that meets the evolving needs of modern households. Through this campaign, Airtel aims to foster a digitally inclusive Nigeria, allowing users to stay connected, work, and play without limits.Airtel Launches New TV Campaign for Home Broadband Featuring ‘King of Steeze’
