By Ayomide Otitoju
The Alternative Bank has launched its first ‘Walk4ZeroPlastic’ campaign at Tejuosho Market in Lagos as part of World Environment Day efforts to combat plastic pollution.
The campaign, themed “In Markets, On Streets, For the Future,” combines a community walk with plastic collection, environmental awareness, and sustainability-linked account activations.
The initiative aims to remove over 10 tons of plastic waste while promoting long-term behavioural change. Partners include Wastebanc, LAWMA, LASEPA, and the Lagos Ministry of Environment.
“By walking with market traders, residents, and volunteers, we’re reinforcing our responsibility to support sustainable change,” said Bunmi Ajiboye, Chair of Sterling Sustainability Working Group.
The campaign aligns with the UN’s SDGs and the Global Plastics Treaty, with future editions planned for other urban markets.
