By Ayomide Otitoju
Wema Bank, Nigeria’s leading innovative financial institution and the pioneer of Africa’s first fully digital bank, ALAT, has unveiled its Valentine campaign, “80 Years of Spreading Love,” as part of its 80th-anniversary celebrations. The campaign, running from February 1st to 28th, 2025, aims to reward customer loyalty and strengthen connections across all segments.
80 Acts of Love: Rewarding Customers Across Generations
The campaign will feature 80 Acts of Love, offering tailored rewards to customers based on their unique lifestyles and financial needs. From young customers exploring financial independence with ALAT Xplore to business owners leveraging ALAT for Business and the SME Toolkit, Wema Bank is rolling out exclusive incentives.
As part of the initiative, customers can win ₦11 million in cash prizes through the Wema Bank 5 for 5 Promo Season 4, alongside gift cards, movie tickets, fitness access, and luxury spa treatments to make the Valentine season extra special.
Exclusive Rewards Across Customer Segments
Young Professionals & Students: Free airtime and Uber vouchers to stay connected while celebrating love.
Women & Families: Free SARA health consultations, special business promotions, and networking opportunities to empower female entrepreneurs.
Diaspora & Prestige Customers: Discounted loans, cashback rewards, and priority banking services.
SMEs & Entrepreneurs: Free delivery services, business training sessions, Meta advert credits, and promotional support to help businesses scale.
Automobile & Green Asset Offers: Up to 15% discount on CIG Motors products, including free vehicle registration and car trackers, plus 5% off Green Asset products with a free StarTimes decoder and six-month subscription.
MD/CEO Moruf Oseni: A Celebration of Customer Loyalty
Speaking on the initiative, Wema Bank’s Managing Director/CEO, Moruf Oseni, described the campaign as the first in a series of events leading up to the bank’s grand 80th-anniversary celebration on May 2, 2025.
“We don’t just want to mark this milestone—we want to celebrate the people who made it possible: our customers,” Oseni said. “They have journeyed with us through the years, and this campaign is our way of saying ‘thank you.’ We remain a customer-centric bank, committed to rewarding their loyalty.”
For eight decades, Wema Bank has built a legacy of resilience, innovation, and customer support. The “80 Years of Spreading Love” campaign is just the beginning of a series of customer-focused rewards. Customers can participate by downloading ALAT and following Wema Bank on social media to enjoy exclusive discounts and financial incentives.
