By Ayomide Otitoju
Fidelity Bank Plc has extended its flagship savings campaign, the Get Alert in Millions (GAIM) Season 6 promo, by three months, raising the total prize pool from ₦159 million to ₦189 million. The extension, announced in September 2025, reflects the bank’s commitment to strengthening financial inclusion, promoting savings culture, and rewarding customer loyalty at a time of evolving economic reforms in Nigeria.
The initiative comes as the country continues efforts to stabilize its economy through policies such as exchange rate unification and bank recapitalization, aimed at supporting the Central Bank of Nigeria’s (CBN) vision of achieving a $1 trillion economy. Fidelity Bank’s GAIM 6 extension also aligns with the CBN’s Payment System Vision 2028, which emphasizes digital transformation and financial inclusion as key drivers of sustainable growth.
Timed to coincide with the upcoming World Savings Day on October 31, 2025, themed “This is not a savings account,” the extension reinforces the global message of cultivating smart financial habits and building long-term financial resilience.
Speaking on the development, Osita Ede, Divisional Head of Product Development at Fidelity Bank, said the decision to extend the promo was driven by customer demand.
“They asked for more opportunities to benefit from the promo, and we listened. With management and regulatory consent, we’re thrilled to keep the excitement going for another three months,” Ede stated.
Unlike typical deposit-focused campaigns, GAIM 6 promotes inclusivity by allowing participation with as little as ₦2,000. The campaign targets diverse customer segments, including NYSC corps members, women, children, and market traders—groups often underrepresented in formal banking. Winners are selected through electronic draws supervised by the Federal Competition and Consumer Protection Commission (FCCPC), ensuring transparency.
To participate, customers can open a Fidelity Savings Account through the bank’s mobile app, website, USSD code (77001#), or any branch. Every ₦5,000 deposit earns an entry into the monthly and grand draws. The final draw will award ₦10 million to the grand prize winner, ₦5 million to the first runner-up, and ₦2 million to the second runner-up.
The campaign also features special draws tied to national celebrations such as Workers’ Day, Children’s Day, and Independence Day, alongside regional activations, campus events, and market outreach initiatives. So far, more than 20 customers have each won ₦1 million in recent draws, with ₦47 million still up for grabs — ₦30 million in monthly draws and ₦17 million in the grand finale.
“We are delighted to welcome our newest beneficiaries and commend their loyalty. A million Naira is a life-changing amount, and we encourage them to make the most of it,” Ede added.
Beyond monetary rewards, Fidelity Bank is providing winners with access to financial advisory support through its SME Hub to help them grow their winnings through investments and small business ventures.
The extension of the GAIM 6 promo underscores Fidelity Bank’s dedication to customer-centric innovation and financial empowerment. By aligning the campaign with national economic priorities and global financial literacy initiatives, the bank continues to play a leading role in promoting savings culture and inclusive banking across Nigeria.
