By Ayomide Otitoju
Rite Foods Limited has rewarded 652 retailers across four regions with cash prizes and household appliances under its Awoof Retail Flap Promo.
The promotion, which ran from March to June 2026, allowed retailers to redeem flaps collected from eligible mega cartons of participating Rite Foods products, including Rite Spicy Beef Sausage, for various rewards.
At the end of the campaign, 259,306 flaps had been redeemed, resulting in 652 prizes for retailers across Port Harcourt, Benin, Lagos and the South-West.
The rewards included electric kettles, blenders, microwaves, rechargeable fans, gas cookers, freezers, washing machines and 1.5HP inverter air conditioners.
Six retailers received ₦1 million each, bringing the total cash prizes to ₦6 million, while 646 others received household appliances.
Under the promotion, retailers who sold eligible Rite Foods products from participating mega cartons collected the flaps attached to the cartons and redeemed them for rewards.
Speaking on the initiative, the National Sales Manager, Bakery & Modern Trade, Rite Foods Limited, Mr Rotimi Okunola, said the promotion was designed to recognise retailers for their role in making the company’s products available to consumers.
“Our retailers are an important part of our journey to consumers. Every day, they put in the work to make our products available where people shop and buy. The Awoof Promo was our way of recognising that effort and giving something back to the people who help keep our brands within reach,” Okunola said.
Benin recorded the highest number of prizes with 251, followed by Port Harcourt with 245, the South-West with 84 and Lagos with 72.
The company said all 652 prizes had been presented to winners across the four regions.
Rite Foods said the promo was aimed at rewarding retailers who play a key role in distributing its products from cartons to shops and ultimately to consumers.
