By Ayomide Otitoju
In a significant stride towards inclusivity, Fidelity Bank Plc has introduced the “Bundles of Joy” initiative, a program aimed at supporting children with special needs and their families.
Targeted at children aged 4 to 11 with conditions such as autism, Down syndrome, and cerebral palsy, the initiative seeks to provide inclusive spaces and activities that address the challenges families face in integrating these children into society.
“This initiative underscores Fidelity Bank’s commitment to fostering a more inclusive society for children with special needs,” said Dr. Meksley Nwagboh, Divisional Head of Brand and Communications at Fidelity Bank Plc.
Holistic Support for Special Needs Children
The Bundles of Joy program offers a range of engaging activities tailored to improve mobility and social skills. These include sensory rooms, outdoor play stations, and obstacle courses. Additionally, resources and information are provided to assist parents and caregivers in better supporting their children.
Families can participate by registering online at www.fidelitybank.ng/bundlesofjoy. During registration, parents are required to provide details about their child’s needs. Fidelity Bank will then arrange special outings for each child, scheduled to commence in January 2025.
Commitment to Corporate Social Responsibility
The initiative is part of Fidelity Bank’s broader corporate social responsibility (CSR) strategy, emphasizing inclusivity and community impact.
Recently, Fidelity Bank staff extended their support to the Patrick Speech and Language Centre in Ikeja, Lagos—a facility dedicated to the education and socio-economic development of children and young adults with autism. Contributions included a cash donation and gift items to enhance the students’ learning experience.
Recognized Excellence
Fidelity Bank’s consistent efforts in societal betterment are matched by its achievements in the banking sector. The institution has received multiple awards, including:
Export Financing Bank of the Year and Excellence in Digital Transformation & MSME Banking at the 2024 BusinessDay Banks and Other Financial Institutions (BAFI) Awards.
Best Payment Solution Provider Nigeria 2023 and Best SME Bank Nigeria 2022 by the Global Banking and Finance Awards.
Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence 2023.
Best Domestic Private Bank in Nigeria by the Euromoney Global Private Banking Awards 2023.
Through the Bundles of Joy initiative, Fidelity Bank continues to reaffirm its dedication to creating meaningful impacts, ensuring that every child, regardless of their needs, has the opportunity to thrive.
