By Ayomide Otitoju
At the 2024 Luli Concert Choir Conference, industry leaders and music ministers came together to explore the connection between music ministry and church values. Grounded in the biblical principle that “two cannot walk together except they be agreed,” attendees emphasized the importance of music ministers actively engaging with their churches, beyond just attending Sunday services, despite their external commitments.
Key discussions highlighted the need for music ministers to focus on two main pillars: prayer and evangelism. Maintaining a connection with local churches, even if not physically present, was deemed essential. Leaders encouraged the use of digital tools such as virtual services and social media to stay involved and promote church events.
Renowned Nigerian gospel artists Lama Dave and Ashake were celebrated for balancing originality with the demands of the music industry, while continuing to convey messages of love and positivity. Attendees were reminded to keep their audience in mind, ensuring their work inspires and uplifts.
Wale Adesanya, a leading entertainment lawyer and entrepreneur, shared insights into the evolving music industry, emphasizing the importance of digital marketing, strong industry structures, and understanding publishing rights. Adesanya noted the progress artists are making today, with more opportunities like distribution and management deals available to support their careers.
For aspiring musicians, Adesanya stressed the value of self-belief and continuous learning. He encouraged young creatives to pursue excellence, seek clarity in their goals, and take proactive steps to build sustainable careers.
The event also celebrated the creative potential of the gospel music community, with thanks extended to organizers, including PM Lopat and Emmanuel Adesanya, for their dedication. Volunteers and music producer Kabassa received special recognition for their contributions.
Speakers reflected on the distinctions between “the music business” (focused on profit) and “the business of music” (focused on artistry). One speaker drew on personal experiences in Maryland, advocating for a humble approach to creativity, reminding musicians that the glory of God should be accessible to all through music.
The discussion delved into the differences between worship music, which aims to reach beyond church walls, and gospel music, which seeks to touch lives across various realms. Artists were encouraged to share God’s message in all aspects of life, drawing on Apostle Paul’s adaptability, and to create songs that resonate with listeners, even without overt religious language.
In closing, musicians were reminded of their role as bearers of light, called to share their messages with humility and purpose. The conference emphasized the importance of simplicity, relatability, and genuine engagement in music, ensuring that worship and gospel alike connect deeply with the audience. The conversation underscored that true worship extends beyond church performances, reflecting a meaningful relationship with God.
