Visibility Doesn’t Equal Trust

By Ayomide Otitoju A branding and communications expert, Ememobong Udofot E., has cautioned businesses against equating visibility with growth, describing the assumption as a costly misconception that can undermine long-term success.In an analysis titled “The Visibility Trap,” Udofot argued that while visibility enhances market presence through campaigns, partnerships, and media exposure, it does not automatically…