By Ayomide Otitoju
Pepsi is making waves with the release of the “Big Big Tinz” remix featuring Afrobeat sensation Young Jonn, marking a bold fusion of marketing and pop culture. This high-energy campaign heralds the return of the beloved Pepsi 60cl Long Throat Bottle, a fan favorite originally launched in 2015, now available in Lagos, Ibadan, and Ilorin.
The campaign, themed “Big Refreshment, Big Value, Big Flex,” reaffirms Pepsi’s promise of delivering more refreshment at the same affordable price. With its youthful and vibrant appeal, the campaign has quickly captured attention on social media and the streets alike.
Young Jonn’s remix elevates the excitement, blending Pepsi’s bold, refreshing essence with the infectious rhythm of the original track. The accompanying music video, a vibrant showcase of Nigeria’s rich pop culture, perfectly encapsulates the spirit of ambition, boldness, and fun.
Pepsi is also taking the “Big Big Tinz” vibe offline with experiential activations in malls and hotspots. Fans can look forward to exciting brand interactions, bold activations, and plenty of Pepsi moments to savor.
Stay tuned, as this campaign is shaping up to be a cultural phenomenon, cementing Pepsi’s place as the beverage brand that keeps things big, bold, and refreshing.
Watch the remix and join the conversation—because with Pepsi, it’s always a Big Big Tinz.
