By Ayomide Otitoju
NASCON Allied Industries Plc, popularly known as Dangote Salt, has honoured 50 outstanding customers at its 2025 Customers Dinner and Awards Night held in Abuja.
The event was attended by the President of Dangote Group, Aliko Dangote, and the company’s Vice President, Olakunle Alake, among other senior executives.
Speaking at the ceremony, Dangote said the awards night underscores the company’s core value of customer service and aligns with its vision of becoming a world-class consumer goods company. He commended the board, management and staff for their professionalism and dedication, noting that their commitment to operational efficiency and excellence has strengthened the company’s market leadership.
“Recognising customers is not just good relationship management – it is good business,” Dangote said, adding that future investments in brand equity, supply chain efficiency, sustainability and digital capabilities would remain aligned with customer needs and feedback.
In his remarks, Alake, who also serves as Board Chairman of NASCON, said as a publicly quoted company, accountability to shareholders and regulators is essential, but market confidence ultimately depends on customer trust in its brands. He described customer service as a strategic asset and the awards as a celebration of partnership.
Newly appointed Group Executive Director of Dangote Refinery and Petrochemicals, Fatima Aliko Dangote, thanked customers for their loyalty, describing their support as central to the company’s growth. She said the success of customers and the company are mutually reinforcing.
Also speaking, Mariya Aliko Dangote, recently appointed Group Executive Director, Commercial (Cement and Foods) at Dangote Industries Limited, said the company’s achievements are rooted in strong market relationships and consistent customer feedback.
The Managing Director of NASCON, Aderemi Saka, said the awards night was designed to celebrate customers whose growth and prosperity are closely linked to the company’s success.
Responding on behalf of the awardees, Ali Balarabe commended the board and management for their dedication and expressed appreciation after receiving a 20-tonnage truck and cash credit. He pledged continued loyalty to the brand.
Other recipients of truckload awards and cash credits included Alhaji Ibrahim Achida, Muabsa Integrated Services, Fanisau Enterprises, Idris Saleh Nigeria Limited, Sani Adamu Trader and GIA Global Concept, among others.
