By Ayomide Otitoju
As Nigeria grapples with economic challenges, telecom companies have adjusted tariffs to reflect rising operational costs. The Nigerian Communications Commission (NCC) approved a 50% tariff increase in February, following calls from industry leaders like Karl Toriola of MTN, who had advocated for a 100% hike due to rising expenses.
However, indigenous telecom giant Globacom has taken a different approach by launching customer-friendly initiatives to ease the financial burden on Nigerians. In contrast to MTN’s 200% tariff increase—which was later reversed—Globacom introduced promotional offers, including the Glo eSIM 5GB free data initiative. This offer allows customers, including those on other networks, to access 5GB of free data when they purchase a data plan of ₦1,500 or more.
Additionally, Glo recently announced a 15% bonus on every eTop-up, ensuring customers receive extra value for every recharge. “In line with our commitment to delivering exceptional value to customers, we introduced this bonus airtime promotion to enhance connectivity and affordability,” the company stated.
Globacom has also partnered with Samsung to provide customers with exclusive offers on the upcoming Galaxy S25 series. Customers who pre-order the device at any Gloworld shop with a ₦500,000 advance payment will receive 18GB of bonus data for six months.
Furthermore, Glo has been running multiple promotional campaigns, including the Festival of Joy promo, where over 50 Nigerians have won luxury vehicles and household appliances, and the Glo Lucky Number game, which rewards subscribers with cash prizes ranging from ₦100,000 to ₦1,000,000.
With these initiatives, Globacom continues to stand out as the only indigenous telecom company prioritizing the welfare of Nigerians amid economic hardship.
