By Ayomide Otitoju
Every December, Nigeria comes alive with music, theatre, and festivals, and FirstBank has positioned itself at the heart of the celebration through its DecemberIssaVybe (DIAV) campaign.
Launched in 2018, the initiative has grown into one of the country’s most anticipated cultural platforms, giving Nigerians access to premium entertainment, supporting the creative industry, and creating shared experiences for families and diaspora returnees.
From discounted tickets to mega concerts and stage plays, DIAV has consistently delivered standout moments. Wizkid, Davido, Burna Boy, Adekunle Gold, Tiwa Savage, Asake, and Simi are among the stars who have headlined FirstBank-backed shows, while productions like Moremi the Musical, Kakadu the Musical, and Motherland have drawn new audiences to Nigerian theatre.
Even during the COVID-19 pandemic in 2020, when live entertainment was halted, FirstBank sustained the tradition with virtual concerts and livestreamed plays. The campaign rebounded strongly in 2021 with packed venues and a renewed focus on family-friendly events.
Recent editions have expanded beyond music, with comedy shows such as Ali Baba’s January 1st Concert, Basketmouth’s Unprovoked, and Kenny Blaq’s Reckless Musicomedy Festival, alongside fashion and cultural showcases like Street Souk and the Calabar Carnival.
Speaking on the initiative, Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communications, said:
“DecemberIssaVybe isn’t just about entertainment — it is about cultural connection, family reunions, and strengthening Nigeria’s creative economy. It has become the cultural glue for Nigerians everywhere.”
As the 2025 edition approaches, anticipation is building over who will headline the DIAV stage. With speculation ranging from Davido and Burna Boy to Tems, Ayra Starr, and Rema, FirstBank has promised another season of unforgettable experiences.
With nearly a decade of consistency, DecemberIssaVybe has transformed FirstBank from a financial services leader into a lifestyle brand shaping how Nigerians experience the festive season.
