By Ayomide Otitoju
The Doctors Nigeria, the nation’s most-watched medical talk show and the local adaptation of the Emmy Award-winning U.S. series The Doctors, has named XEJet — Nigeria’s first all–first-class airline — as its Official Airline Sponsor.
The partnership brings together two premium Nigerian brands united by a shared commitment to excellence, innovation, and well-being. Through the campaign themed “Fly Well, Live Better,” the collaboration will feature co-branded wellness content, lifestyle activations, and broadcast initiatives across television, digital platforms, and XEJet’s private terminals in Lagos and Abuja.
Executive Producer of The Doctors Africa franchise and host of The Doctors Nigeria, Dr. Adedayo Osholowu (DrDO), described the partnership as a milestone in extending the show’s wellness message beyond traditional media.
“This partnership takes the message of wellness beyond the studio and into how people live and travel,” said Dr. Osholowu. “Together with XEJet, we’re elevating how Nigerians experience health and luxury.”
XEJet Chief Executive Officer, Mr. Emmanuel Iza, emphasized that the collaboration aligns with the airline’s focus on well-being as the foundation of true luxury.
“At XEJet, true luxury begins with well-being. Partnering with The Doctors Nigeria helps us redefine comfort and care both on the ground and in the skies,” he stated.
Season 2 of The Doctors Nigeria begins production in October 2025 and will premiere nationwide in November, airing on Free-to-Air TV, Pay TV, and major streaming platforms.
The partnership marks a new frontier in how medicine, media, and aviation intersect to promote healthier, more fulfilling lifestyles for Nigerians.
