By Ayomide Otitoju
Jameson Irish Whiskey, from the stable of Pernod Ricard Nigeria, has reaffirmed its commitment to sustainability, creativity and community engagement with the unveiling of a striking upcycled Christmas Tree installation at Ikeja City Mall, Lagos, during the yuletide season.
The activation marked the official kick-off of the brand’s much-anticipated 12 Days of Christmas celebration. Constructed entirely from 2,500 recycled Jameson bottles, the Christmas Tree served as a bold statement on environmental responsibility, demonstrating how creative reuse, effective waste management and culture can intersect to promote more conscious festive celebrations.
Running from 21 December 2025 to 1 January 2026, the celebration featured a wide range of activities for visitors, including live music performances, cocktail demonstrations, candle-making workshops, karaoke sessions, a Christmas carol night, themed parties, Craft & Sip experiences and a grand New Year’s Eve concert.
Speaking on the initiative, Managing Director of Pernod Ricard Nigeria, Michael Ehindero, said the celebration reflects the company’s desire to deliver immersive festive experiences while promoting sustainability and responsible consumption.
“We are delighted to light up Lagos with our 12 Days of Christmas celebration. This initiative reflects our desire to create a unique and immersive festive experience that seamlessly blends sustainability, creativity and fun, while reinforcing our commitment to responsible drinking and community engagement,” Ehindero said.
He added that the Jameson Christmas Tree experience extends beyond seasonal festivities, noting that community connection remains central to the brand’s values. “At Jameson, we believe in the power of connection and the importance of giving back to the community. We are proud to partner with Ikeja City Mall to deliver an unforgettable festive experience to Lagos and to create lasting memories with our guests,” he said.
The celebration was open to the public, with attendees encouraged to share their experiences on social media using the hashtags #JamesonChristmasTree and #MustBeAJameson.
Pernod Ricard Nigeria is the local affiliate of the Pernod Ricard Group, a global leader in the wines and spirits industry, with a diverse portfolio of premium and luxury brands, including 16 of the world’s top 100 spirits brands.
