By Ayomide Otitoju
Three Crowns Milk has launched its “Get Nourished This Treasured Month” campaign ahead of Ramadan, encouraging Muslim faithful to prioritise healthy nourishment, heart care and family bonding during the fasting period.
The brand, produced by FrieslandCampina WAMCO Nigeria Plc, said the campaign features community-focused activities designed to support families and promote shared meals and acts of kindness throughout the holy month.
Activities commenced with pre-Ramadan lectures in Lagos, Kano and Ibadan, where participants received guidance on maintaining proper nutrition during fasting. Healthy meals prepared with Three Crowns Milk were served at the sessions.
As part of its Ramadan activations, the company said it will engage worshippers in 100 mosques nationwide by serving nutritious Iftar meals made with the product. The brand also plans to distribute specially curated Ramadan boxes and fruit hampers to selected worshippers, reinforcing the spirit of generosity associated with the season.
Marketing Manager, Three Crowns Milk, Chioma Otisi-Igwe, said the initiative recognises the role of mothers in nourishing families and aims to support them in creating meaningful moments during Ramadan.
In addition to on-ground engagements, the brand will roll out a digital campaign highlighting treasured family recipes shared by mothers and grandmothers, celebrating tradition and togetherness during the holy month.
Brand Manager, Lilian Elue, said the company intends to drive conversations around Ramadan nourishment while celebrating everyday acts of kindness within families and communities.
