By Ayomide Otitoju
Fearless Energy Drink, a brand of Rite Foods Limited, has returned as the energy drink sponsor of Felabration 2026, with activities designed to promote youth talent, creativity and self-expression.
The festival, holding from October 12 to 18 at the New Afrika Shrine in Ikeja, Lagos, features the theme, celebrating the individuality , bold expression associated with the late Afrobeat legend, Fela Anikulapo-Kuti.
As part of its sponsorship, Fearless will host two talent competitions aimed at providing emerging performers with opportunities to showcase their abilities.
The Fearless Rap Challenge will hold on Tuesday, October 13, inviting aspiring rappers to demonstrate their lyrical skills and compete for rewards. The Fearless Dance Challenge will follow on Friday, October 16, with dancers showcasing their moves as part of the festival’s entertainment programme.
Adeniyi Aderuku, Brand Manager of Fearless Energy Drink, said the sponsorship reflects the brand’s commitment to celebrating the creativity and individuality of young Nigerians.
“Fela challenged people to think differently, speak boldly, and stand for what they believe in. At Felabration, Fearless is creating opportunities for people to express themselves, showcase their talent, and be part of an experience that celebrates originality,” Aderuku said.
Fearless Energy Drink’s return builds on its previous involvement in the festival. In 2021, the brand presented a posthumous award to Fela in recognition of his contribution to African music. In 2025, it served as Felabration’s exclusive energy drink sponsor, with its “Shakara, No Fear” campaign featuring talent competitions for emerging performers.
The 2026 edition will feature established and emerging artistes, including Femi Kuti and The Positive Force, Made Kuti, and Seun Kuti, Egypt 80, alongside other performers celebrating Afrobeat and its cultural influence.
Rite Foods Limited said the sponsorship forms part of its efforts to connect with consumers through music, entertainment and cultural experiences.
The company’s product portfolio includes Fearless Energy Drink, Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, sausage products and LIDA Malt.
Through the rap and dance challenges, Fearless is seeking to provide young Nigerians with a platform to showcase their talents and participate in the week-long celebration.
