By Ayomide Otitoju
As the festive season approaches, Access Holdings has launched a Christmas health and fitness campaign aimed at promoting active lifestyles, healthier choices and intentional living among Nigerians ahead of the 2026 Access Bank Lagos City Marathon.
The initiative seeks to redefine traditional Christmas celebrations—often associated with indulgence and inactivity—by positioning wellness and movement as integral parts of the holiday experience. Through fitness-driven activities, digital storytelling, community engagement and educational content, the campaign encourages individuals and families to incorporate physical activity into their festive routines.
Speaking on the initiative, the Chief Communications Officer of Access Holdings, Amaechi Okobi, said the Lagos City Marathon symbolises discipline, resilience and collective energy, values the brand hopes to reinforce during the holiday season.
“As we count down to the next edition, Christmas presents the perfect opportunity to remind people that small, consistent healthy habits can make a big difference, even during the holidays,” Okobi said.
The campaign promotes simple and accessible fitness practices, including daily walks, light jogging, stretching routines and mindful eating, making participation inclusive for both seasoned runners and everyday Nigerians. Campaign content will be disseminated across digital platforms, media partnerships and community touchpoints throughout the Christmas period.
Beyond physical activity, the initiative also underscores the importance of mental wellness, balance and community connection, aligning with the spirit of the season and the broader objectives of the Access Bank Lagos City Marathon.
By linking festive wellness with marathon preparedness, Access Holdings said it aims to inspire a healthier start to 2026 and reinforce the message that fitness is a year-round lifestyle rather than a seasonal pursuit.
