By Ayomide Otitoju
Amid ongoing economic pressures facing many Nigerians, a simple act of kindness has sparked widespread public attention, highlighting the enduring value of empathy and a people-first approach to consumer engagement.
The story of Ola Ogidan, an artisan from Ondo State, has gained national traction following an encounter at a checkpoint that shifted from tension to calm. What began as a stressful moment quickly de-escalated through the intervention of a military officer, Onabamiji Praise Oluwatobi, who offered Ogidan a bottle of Fearless Energy Drink.
The gesture, though modest, had an immediate calming effect, easing the situation within minutes. A video of the incident, which circulated widely on social media, resonated with viewers, many of whom praised the officer’s composure and empathy. The episode has since sparked broader conversations around patience, emotional intelligence, and humane conduct in everyday interactions.
The story’s impact extended beyond digital platforms, earning coverage on television programmes such as Wake Up Nigeria on TVC Communications and Trending Now, further amplifying its message of compassion.
Reacting to the development, the Managing Director of Rite Foods Limited, Seleem Adegunwa, said the incident underscored values beyond the product itself.
“Stories like this go beyond the product—they reflect the power of human judgment, empathy, and presence of mind. The soldier demonstrated not only quick thinking but also a calm and responsible approach to de-escalating tension,” he said.
Adegunwa noted that the company was encouraged to engage with the officer, expressing pride in seeing its Fearless Energy Drink associated with such a positive outcome.
He also commended the professionalism of Nigeria’s military personnel, emphasizing that their role extends beyond enforcement to include restraint, compassion, and sound judgment in critical moments.
Rite Foods Limited reiterated its commitment to delivering value-driven experiences to consumers, describing itself as a proudly Nigerian company focused on producing world-class products. Its portfolio includes Bigi Carbonated Soft Drinks, Bigi Table Water, Sosa Fruit Drinks, Fearless Energy Drink, and sausage rolls.
Industry observers say that while product quality remains a key differentiator, moments like this reinforce the importance of human connection, suggesting that true consumer-centricity is defined not only by products but by meaningful, real-life experiences.
