By Ayomide Otitoju
Fidelity Bank Plc has announced a three-month extension of its flagship savings campaign, the Get Alert in Millions (GAIM) Season 6 promo, now set to run until November 30, 2025. The lender also increased the total cash rewards from ₦159 million to a record ₦189 million.
The decision, the bank said, was driven by overwhelming feedback from customers and prospects who requested more time to participate. Launched in November 2024 with an initial nine-month timeline, the campaign had been scheduled to end in August 2025 before the extension, which received full regulatory approval.
“Our decision to extend the GAIM 6 campaign is borne out of the feedback we received from our customers and prospects,” said Osita Ede, Divisional Head, Product Development at Fidelity Bank. “They asked for more opportunities to benefit from the promo, and we listened. With management and regulatory consent, we’re thrilled to keep the excitement going for another three months.”
As part of the ongoing campaign, Fidelity Bank recently rewarded 20 customers nationwide with ₦1 million each, selected through the 7th and 8th monthly electronic draws supervised by the Federal Competition and Consumer Protection Commission (FCCPC) and other regulators.
With over ₦30 million still to be won, the bank disclosed that ₦2 million, ₦5 million, and ₦10 million have been set aside for the second runner-up, first runner-up, and grand prize winner respectively in the final draw.
Through GAIM 6, Fidelity Bank says it is reinforcing its mission to promote financial empowerment, reward loyalty, and deepen Nigeria’s savings culture.
Ranked among Nigeria’s top banks, Fidelity Bank serves over 9.1 million customers through digital channels, 255 business offices across Nigeria, and its UK subsidiary, FidBank UK Limited. The lender has earned multiple awards, including Best Bank for SMEs in Nigeria (Euromoney Awards for Excellence 2024) and Excellence in Digital Transformation & MSME Banking (BusinessDay BAFI Awards 2024).
