By Ayomide Otitoju
Fidelity Bank Plc, a leading financial institution in Africa, is set to host the third edition of its flagship market access event, the Fidelity International Trade and Creative Connect (FITCC) Expo, from September 18 to 20, 2025, at the Omni Atlanta Hotel at Centennial Park, Georgia, USA.
In a significant move to expand transatlantic business opportunities and engage the African diaspora, the bank has partnered with Amplify Africa, organizers of AFRICON, the premier African diaspora business and culture summit in the U.S.
“Since 2022, when we hosted the maiden edition, FITCC has evolved beyond a platform for promoting Nigeria’s non-oil exports to become a veritable showcase of the immense value Nigeria has to offer the global market,” said Dr. Nneka Onyeali-Ikpe, OON, Managing Director/CEO of Fidelity Bank.
Following successful editions in London and Houston—which collectively generated over $500 million in deal pipelines—FITCC Atlanta 2025 will convene more than 100 Nigerian exporters alongside U.S. investors, buyers, policy stakeholders, and diaspora-led business groups.
The expo will spotlight key sectors including agriculture, consumer-packaged goods, energy transition minerals, fashion, beauty, and the creative economy. It will also feature exhibitions, B2B matchmaking, policy roundtables, diaspora investment panels, and skill-building workshops aimed at expanding Nigeria’s global trade access.
Over 3,000 participants are expected, including multinational corporations, chambers of commerce, development finance institutions, and trade facilitation agencies. The event aligns with ongoing U.S.–Nigeria trade promotion efforts under emerging bilateral economic frameworks.
Fidelity Bank Plc serves over 9.1 million customers through its digital platforms, 255 Nigerian branches, and FidBank UK Limited. The bank has recently earned several accolades, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay BAFI Awards, and Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence.
