By Ayomide Otitoju
The 2024 Calabar Carnival and Festivals promises to dazzle like never before, as iconic sponsors including First Bank of Nigeria, United Bank for Africa (UBA), Zenith Bank, Nigerian Breweries, and Minimie join forces to elevate Africa’s largest street party. With their innovation, leadership, and commitment to cultural heritage, these brands are set to deliver an extraordinary celebration of Nigeria’s vibrant culture and national pride.
This year’s theme, Our Shared Prosperity, encapsulates a vision of unity and growth. Cross River State Governor, Senator Bassey Otu, expressed his excitement:
“I am very pleased and honored to welcome ALL to the biggest party in Africa. This year, we are excited to offer even more activities for you to enjoy as we celebrate Our Shared Prosperity.”
First Bank Managing Director/CEO, Mr. Olusegun Alebiosu, reaffirmed the bank’s long-standing support for the carnival:
“First Bank is deeply rooted in Nigeria. Through initiatives like December is a Vibe, we’ve made significant contributions to promoting music and culture. Our support for Carnival Calabar reflects our ongoing commitment to these cultural efforts.”
Mary Ephraim-Egbas, CEO of Okhma Global, the official marketing company of Carnival Calabar, celebrated the sponsorships, noting:
“The 2024 Calabar Carnival and Festivals, tagged Carnival for All, embodies this year’s theme of Our Shared Prosperity. With over 2 million attendees expected from across Nigeria and beyond, this collaboration showcases the power of partnerships in creating an unforgettable atmosphere of excitement, creativity, and unity.”
Sir Gabe Onah, Chairman of the CRS Carnival Calabar Commission, emphasized the importance of corporate support:
“The commitment of First Bank, UBA, Zenith Bank, Nigerian Breweries, Minimie, and others ensures the continued success of this world-class event. Their contributions highlight the strength of partnerships in promoting Nigerian culture on the global stage.”
Attendees can look forward to a spectacular fusion of music, dance, cultural parades, and innovative brand experiences, making the 2024 Calabar Carnival a celebration of Nigeria’s boundless creativity and a testament to the power of collaboration in hosting world-class events.
