By Ayomide otitoju
FirstBank of Nigeria Limited has confirmed the appointment of Olayinka Ijabiyi as its substantive Group Head, Marketing and Corporate Communications, with immediate effect.
The bank said the appointment reinforces its corporate governance framework as it advances its growth and transformation strategy.
Ijabiyi, a marketing and corporate communications professional with over 25 years of experience, has been serving in an acting capacity since December 2024. In his new role, he will oversee integrated marketing and communications strategies across the Group’s operations, including brand management, corporate responsibility, sustainability, and stakeholder engagement.
He joined FirstBank in 2011 and has held several leadership roles within the Marketing and Corporate Communications Department, including Head of Brand Strategy and Special Projects, Head of Digital Marketing, and Head of Brand and Stakeholder Management.
Before joining the bank, Ijabiyi worked with organisations such as British Council, MultiChoice Group, MTN Group, and Etisalat Nigeria, where he contributed to brand development, corporate communications, and digital transformation initiatives.
Ijabiyi holds a Master’s degree in Public and International Affairs from the University of Lagos and a Bachelor’s degree in English Language from the former Ondo State University, Ado Ekiti.
He is a Fellow of the National Institute of Marketing of Nigeria and a member of the Nigerian Institute of Public Relations.
