By Ayomide Otitoju
FirstBank of Nigeria has introduced Vybe Hub, a new digital microsite designed to elevate its popular DecemberIssaVybe (DIAV) campaign, as the bank continues its tradition of redefining customer engagement during the festive season.
The bank, which has maintained its leadership in African financial services for 131 years, announced that the platform will serve as an all-in-one digital experience offering customers easier access to Lagos’ major concerts, festivals, fashion shows, theatre productions, and other hallmark December events.
Launched under FirstBank’s First@Arts initiative, DIAV has supported Nigeria’s creative and entertainment sector since 2018, becoming a key fixture of the country’s annual festive calendar. The introduction of Vybe Hub marks a modernization of the campaign, providing customers with expanded access, more rewards, and greater digital interactivity.
Vybe Hub offers exclusive event access, instant giveaways ranging from airtime to ticket cashback, and a new Vybe Wall of Fame where users can upload photos and videos from their festive activities. The platform also opens opportunities for brands and partners seeking to engage with young, culture-focused Nigerians during the peak social season.
A major addition to this year’s DIAV campaign is the launch of three curated experience bundles: the Vybers Starter Pack, the Vybers Premium Pack, and the Vybers Ultimate Pack. Each package is tailored to different customer lifestyles and budgets, offering varying levels of access, rewards, and VIP perks to ensure inclusion across demographics.
FirstBank described the initiative as part of its longstanding investment in Nigeria’s creative economy, supporting events and platforms that provide livelihoods for thousands of young Nigerians while enriching cultural expression.
With the 2025 festive season expected to witness high demand for premium events, the bank urged customers to secure their DIAV bundles early through the campaign’s official website, www.decemberissavybe.com.
