By Ayomide Otitoju
Jameson Irish Whiskey, a flagship brand of Pernod Ricard Nigeria, has reaffirmed its commitment to sustainability, creativity and community engagement with the unveiling of a visually striking, upcycled Christmas Tree installation at Ikeja City Mall during the yuletide season.
The installation officially marked the start of the brand’s highly anticipated 12 Days of Christmas celebration. Constructed entirely from 2,500 recycled Jameson bottles, the Christmas Tree served as a bold statement on environmental responsibility, demonstrating how creative reuse and effective waste management can be seamlessly integrated into cultural and festive expressions.
Running from December 21, 2025, to January 1, 2026, the celebration featured a wide range of activities, including live music performances, cocktail demonstrations, candle-making workshops, karaoke sessions, a Christmas carol night, themed parties, Craft & Sip experiences, and a grand New Year’s Eve concert.
Speaking on the initiative, Managing Director of Pernod Ricard Nigeria, Mr. Michael Ehindero, said the activation reflects the company’s desire to deliver a unique and immersive festive experience that aligns with its core values.
“We are delighted to light up Lagos with our 12 Days of Christmas celebration. This initiative reflects our desire to create a unique and immersive festive experience that seamlessly blends sustainability, creativity and fun, while reinforcing our commitment to responsible drinking and community engagement,” Ehindero said.
He added that the Jameson Christmas Tree goes beyond seasonal celebration, emphasizing the brand’s focus on connection and community impact.
“At Jameson, we believe in the power of connection and the importance of giving back to the community. We are proud to partner with Ikeja City Mall to deliver an unforgettable festive experience to Lagos and to create lasting memories with our guests,” he noted.
The celebration is open to the public, with attendees encouraged to share their experiences on social media using the hashtags #JamesonChristmasTree and #MustBeAJameson.
Pernod Ricard Nigeria is the local affiliate of the Pernod Ricard Group, a global leader in the wines and spirits industry, with a diverse portfolio of premium and luxury brands, including 16 of the world’s top 100 spirits brands.
