By Ayomide Otitoju
APO Group, a leading pan-African communications consultancy and press release distribution service, has promoted João Marques to Executive Director, Strategic Advisory, effective December 1, 2025. The appointment underscores the company’s commitment to expanding its strategic advisory capabilities across Africa and globally.
João, previously Director of Strategy, brings over 15 years of experience in international strategy, corporate positioning, and executive advisory. Since joining APO Group, he has led the Strategy Division, advancing narrative design frameworks, thought-leadership initiatives, and advisory offerings for governments, global corporates, and development institutions.
A multilingual strategist fluent in English, Portuguese, French, and Spanish, João has advised organisations including the United Nations Global Compact, Nestlé, Emirates, Canon, NBA Africa, and Afreximbank. He is also a published author and recognised speaker, offering expertise in geopolitical and sectoral issues relevant to Africa’s communications landscape.
In his new role, João will oversee APO Group’s strategic consulting portfolio, expand C-suite advisory services, and enhance the company’s positioning as a trusted partner for organisations seeking to boost reputation, influence, and impact across African markets. He will also guide the development of strategic pathways for high-growth industries and convert advisory work into long-term commercial value.
Bas Wijne, CEO of APO Group, said, “João has been a driving force in elevating our strategic advisory practice. His promotion is a natural evolution of his contributions to APO Group’s growth, reputation, and strategic direction.”
João added, “Africa’s communications landscape is transforming, and organisations need partners who can help articulate ambition, build trust, and shape impactful narratives. I am proud to take on this role as APO Group expands its strategic advisory footprint and strengthens African institutions, industries, and ideas.”
The appointment reinforces APO Group’s investment in top-tier strategic talent and its leadership in Africa’s communications and advisory sector.
