By Ayomide Otitoju
The Nigerian National Petroleum Company Limited (NNPC) has unveiled the Oleum Scratch and Win Awoof Promo, a customer loyalty campaign in collaboration with CashToken Rewards Africa.
Set to begin on November 19, 2024, and run until February 5, 2025, the initiative aims to reward distributors and customers of NNPC’s Oleum Engine Oil with guaranteed instant cash prizes and life-changing rewards, including a chance to win up to ₦100 million.
Rewards and Participation
According to a statement by CashToken Rewards Africa on Tuesday, customers who purchase 1-litre or 4-litre bottles of NNPC Oleum Engine Oil can participate by scratching the reward voucher on the bottle and dialing 6700000*PIN# to activate their rewards.
Participants are guaranteed ₦6.00 instant cash credited to their CashToken wallet and automatic entry into a weekly national consumer draw. Prizes include cash rewards ranging from ₦5,000 to ₦100 million and items such as a GAC Sedan car, tricycles, 3.0KVH generators, and 12 months of health insurance.
The accumulated instant cash can be used for airtime and data purchases, utility payments, and direct bank transfers via *6700#.
Strengthening Loyalty
The Chief Commercial Officer of CashToken Rewards Africa, Stella Oshorinde, described the programme as a transformative approach to customer loyalty.
“This initiative turns everyday activities like servicing cars and generators into opportunities for winning life-changing prizes. It’s especially impactful during challenging economic times,” Oshorinde said.
She added that NNPC distributors and resellers could also benefit by registering and meeting sales targets to earn CashTokens, which offer additional rewards and eligibility for the weekly draws.
Commitment to Customers
Henrietta Ogon, Partnership Driver at NNPC, underscored the campaign’s significance in fostering loyalty.
“At NNPC Limited, we are dedicated to creating value for our customers. The Oleum Scratch and Win Promo is a testament to our innovative approach to rewarding loyalty and bringing excitement to Nigerians in challenging times,” Ogon stated.
Chinaenyenwa Nwokedi, Chief Marketing Officer of CashToken Rewards Africa, highlighted the initiative’s community impact.
“By transforming routine purchases into extraordinary experiences, we’re giving participants a chance to dream big and win big. This programme represents our commitment to giving back in meaningful ways,” Nwokedi said.
The campaign, which spans three months, offers ample time for participants nationwide to enjoy the benefits and win prizes while supporting customer engagement and brand loyalty.
