By Ayomide Otitoju
Promasidor Nigeria has invited established entrepreneurs and business owners across the country to join its distribution network and build sustainable businesses around some of Nigeria’s leading food and beverage brands.
The initiative, tagged “Build Your Business with Promasidor,” targets entrepreneurs with the financial capacity, infrastructure and experience required to establish and expand distribution operations in selected territories across Nigeria.
Successful partners will have the opportunity to distribute Promasidor’s portfolio of popular brands, including Cowbell, Miksi, Loya, Kremela, Onga, Twisco and Top Tea, which are consumed by millions of Nigerians.
According to the company, the initiative is designed not only to expand its distributor network but also to establish long-term partnerships that will improve product availability, drive market growth and create sustainable value for both Promasidor and its distribution partners.
Chief Executive Officer of Promasidor Nigeria, François Gillet, said the company was seeking entrepreneurs who understand their local markets and have the capacity and ambition to build for the long term.
“Nigeria has a strong and dynamic entrepreneurial community, and we believe there is an opportunity to build even stronger and more profitable businesses together,” Gillet said.
He added that Promasidor would provide strong brands and an established route-to-market system, while partners would contribute local market knowledge, business expertise and the drive to succeed.
The company said applicants must have adequate working capital, warehousing facilities and logistics capabilities, as well as the capacity to develop direct distribution channels to traditional and modern retailers in addition to wholesale outlets.
Promasidor said selected partners would also benefit from the support of its experienced sales force and dedicated human and operational resources to help establish and manage effective distribution routes.
Interested businesses can express their interest by completing the Expression of Interest (EOI) form through the QR code provided in the campaign materials or by contacting ng.db.enrollment@promasidor.com.
