By Ayomide Otitoju
Promasidor Nigeria has reaffirmed its commitment to promoting education and child nutrition as the global community marks the International Day of Education, highlighting its sustained efforts to support learning and youth development across the country.
The leading food and beverage company said it continues to enhance educational outcomes through the provision of high-quality nutritional products and targeted initiatives aimed at supporting students. Through its “Ikun Milk Day” programme, Promasidor has provided dairy products rich in essential nutrients to pupils, helping to improve their health and readiness to learn.
Chief Executive Officer, Francois Gillet, underscored the strong connection between nutrition and education, noting that proper nourishment is critical to helping children reach their full potential. He explained that the company’s dairy products are fortified with key nutrients such as calcium, vitamins and essential minerals, which support bone development, cognitive performance and overall well-being.
Gillet added that Promasidor’s belief that improved nutrition leads to better educational outcomes continues to guide the quality and purpose of its products and programmes, contributing to long-term societal growth.
For nearly a decade, the company has empowered secondary school students nationwide through its flagship career guidance initiative, “Harness Your Dream,” which targets Junior Secondary School 3 students at a critical stage of academic and career decision-making. The programme equips young Nigerians with insights and tools to pursue sustainable and fulfilling career paths.
The initiative complements Promasidor’s more than two decades of mathematics education support through the Cowbellpedia TV Quiz Show. The 2025 edition, themed “Mega Minds,” has been expanded to cover Science, Technology, Engineering and Mathematics (STEM), reflecting broader student interests. The programme now offers prizes of up to ₦100 million, including cash rewards, laptops, learning equipment and products, with top winners also receiving an all-expense-paid educational excursion to South Africa.
Promasidor said the initiatives underscore its mission to contribute meaningfully to Nigeria’s educational development and demonstrate how the private sector can strengthen learning standards through collaboration.
The company, whose brand portfolio includes Cowbell, Loya Milk, Miksi, Top Tea, Onga Seasoning, Twisco and Kremela, reiterated its commitment to connecting with consumers through impactful programmes that support education, nutrition and community development.
