By Ayomide Otitoju
Rite Foods Limited, a leading Nigerian food and beverage company, brought vibrant energy and bold flavors to the 2025 Lagos Comic Convention at the Landmark Convention Centre, Victoria Island.
The annual event, celebrated for showcasing comics, animation, film, and pop culture, provided the perfect platform for Rite Foods’ flagship brands—Sosa Fruit Drink, Bigi, and Rite Sausage Rolls—to engage with fans, creators, and industry stakeholders.
Visitors enjoyed refreshing Sosa drinks alongside Bigi and Rite Sausage Rolls, while an Interactive Photo Booth became a hub for cosplayers and attendees to capture branded moments for social media. The activation drew over 2,000 guests, with more than 600 participating directly in the immersive experiences, earning praise for both product quality and creative engagement.
Boma Harrison, Head of Marketing at Rite Foods, said: “Our participation in the Lagos Comic Convention reflects our commitment to celebrating Nigeria’s vibrant creative culture. Events like this allow us to connect with consumers in unique ways while supporting the broader entertainment and pop culture ecosystem.”
Other brands at the convention included Minimie, Verve, and Carbon, highlighting growing corporate interest in Nigeria’s entertainment and creative scene. Rite Foods expressed pride in contributing to the success of this year’s convention and looks forward to strengthening ties with Nigeria’s creative communities in future editions.
