By Ayomide Otitoju
Rite Foods Limited, one of Nigeria’s leading food and beverage companies, brought vibrancy to the 2025 Lagos Comic Convention with an engaging showcase of its flagship brands—Sosa Fruit Drink, Bigi, and Rite Sausage Rolls.
Held at the Landmark Event Centre, Victoria Island, the annual convention attracted thousands of fans, creators, and industry stakeholders celebrating comics, animation, film, and pop culture.
Rite Foods’ activation combined flavor and fun, giving attendees memorable experiences. Guests enjoyed Sosa Fruit Drink, Bigi, and Rite Sausage Rolls, while an interactive photo booth provided branded snapshots that quickly became social media highlights.
The activation engaged over 2,000 guests, with more than 600 participating directly, earning praise for product quality and creativity.
Boma Harrison, Head of Marketing at Rite Foods, said: “Our participation in the Lagos Comic Convention reflects our commitment to celebrating Nigeria’s vibrant creative culture. Events like this allow us to connect with consumers in unique ways while supporting the broader entertainment and pop culture ecosystem.”
Other brands present included Minimie, Verve, and Carbon, reflecting growing corporate interest in Nigeria’s creative economy. Rite Foods, maker of Bigi soft drinks, Sosa Fruit Drink, Rite and Bigi Sausage Rolls, and Fearless Energy Drink, reaffirmed its dedication to innovation, quality, and community engagement and looks forward to strengthening connections with Nigeria’s creative communities in future editions.
