By Ayomide Otito
Union Bank of Nigeria has unveiled a new customer reward initiative designed to promote a stronger savings culture, deepen customer engagement, and expand the use of its digital banking platforms.
The six-month campaign, tagged “Save & Gain,” is open to both new and existing customers. To participate, customers must open or reactivate their accounts, maintain a minimum monthly average balance of ₦50,000, complete at least five transactions monthly, and make active use of digital channels such as debit cards, USSD, mobile banking, or internet banking.
Monthly rewards will be issued based on customers’ deposit performance. Participants stand the chance to win free debit cards as well as cash prizes of ₦50,000 and ₦100,000, depending on their qualifying tier. Top depositors for December will also receive ₦30,000 cash vouchers, while the grand prize of ₦5 million will be awarded to the customer with the highest average deposit contribution over the entire campaign period.
Union Bank stated that the initiative builds on the achievements of its Save & Win Palli Promo, which has disbursed more than ₦330 million to over 5,000 customers since 2021. Unlike the previous promo, Save & Gain adopts a more transparent, performance-driven structure that rewards consistent saving and digital account activity.
“This campaign focuses on incentivising disciplined saving habits and encouraging customers to embrace digital banking,” the bank said.
