Coca-Cola Nigeria has launched its Coke Studio ‘Beat the Drop’ campaign, offering prizes worth N70 million, including all-expenses-paid trips to South Africa.
Campaign Highlights
Launched in December 2024, the initiative has so far rewarded:
Four winners with trips to South Africa.
Twenty participants with ₦1 million each.
Brand Commitment
Yusuf Murtala, Senior Director of Frontline Marketing at Coca-Cola Nigeria, commended the campaign’s impact, saying:
“Congratulations to those that have participated and won so far. We are excited to see lives changing through Coke Studio. We encourage Nigerians to keep participating, as every drink brings them closer to the life-changing opportunity of becoming the next millionaire.”
How to Participate
Consumers can join the campaign by:
Purchasing specially marked Coca-Cola products with white caps.
Scanning the QR code on the packaging.
Entering the unique code under the cap for a chance to win.
Notable Winners
Among the beneficiaries are:
Sebastine Momoh and Enubi Audu from Lagos, who secured trips to South Africa.
₦1 million winners including Kehinde Olatunji (Lagos), Nkirika Beauty (Port Harcourt), Adereti Babatunde (Ibadan), Chukwuemeka Elizabeth (Delta), and Kolawole Modinat.
Positive Impact
Coca-Cola highlighted that the campaign’s weekly raffle draws provide more Nigerians with opportunities to win, with many beneficiaries sharing stories of how the rewards are helping grow their businesses and support their families.
This campaign reinforces Coca-Cola’s commitment to enriching the lives of its consumers while celebrating their loyalty.
