By Ayomide Otitoju
MTN Nigeria has launched Y’ello Y’Fi, an enterprise Wi-Fi and analytics solution designed to help small and medium-sized enterprises (SMEs) improve customer engagement, strengthen network management and drive business growth.
The solution combines internet connectivity with digital tools that enable businesses to understand customer behaviour, personalise customer experiences and make informed marketing decisions.
According to MTN Nigeria, many SMEs face challenges in understanding customer preferences and building customer loyalty in an increasingly competitive business environment.
Y’ello Y’Fi addresses these challenges by enabling businesses to customise Wi-Fi login pages, capture customer insights, manage connected devices and run promotional campaigns using branded digital platforms.
The solution also provides real-time analytics on customer behaviour, usage patterns and preferences, allowing businesses to refine their marketing strategies and develop stronger relationships with customers.
In addition, the platform offers device, user and bandwidth management features to help businesses monitor network traffic, optimise connectivity and improve security.
By providing separate network access for staff and guests, Y’ello Y’Fi enables businesses to manage internet usage more effectively while improving network performance and operational efficiency.
Commenting on the launch, MTN Nigeria’s Chief Enterprise Business Officer, Lynda Saint-Nwafor, said small businesses need more than connectivity to compete and grow.
“With Y’ello Y’Fi, we are providing SMEs with access to branded digital experiences, actionable insights, and effective network controls,” she said, adding that the company aims to make digital solutions more accessible and relevant to businesses across Nigeria.
MTN said Y’ello Y’Fi is available on its 5G Tozed X25 and X100 broadband routers.
Existing customers can add the analytics solution to their current service, while new subscribers can access a package comprising a compatible router, dedicated data and full access to the platform.
The launch forms part of MTN Nigeria’s efforts to support SME development through digital innovation, enabling businesses to improve customer engagement, enhance operational efficiency and identify new growth opportunities in Nigeria’s increasingly digital economy.
