By Ayomide Otitoju
Rite Foods Limited, a leading food and beverage company in Nigeria, has reaffirmed its commitment to celebrating Ramadan with Muslim faithful by providing refreshing moments through its diverse range of quality brands.
As Muslims embark on the Ramadan fast, the company has urged them to uphold the principles of Islam, emphasizing peaceful coexistence and unwavering commitment to the faith’s teachings.
With a state-of-the-art production facility, Rite Foods boasts a product portfolio that includes 13 variants of Bigi carbonated soft drinks, premium table water, Rite sausages, Fearless energy drink (available in Classic and Red Berry flavors), and Sosa fruit drink—all designed to reinvigorate consumers during the fasting period.
The company’s Managing Director, Seleem Adegunwa, extended warm wishes to Muslim faithful, encouraging them to embrace love, prayers, and unity during the holy month. He also invited them to enjoy Rite Foods’ brands, which cater to a wide range of preferences.
Echoing this sentiment, the Head of Corporate Affairs and Sustainability, Ekuma Eze, highlighted Rite Foods’ dedication to engaging with consumers through value-driven initiatives, particularly during significant occasions like Ramadan. He noted that the company’s products offer the perfect nourishment and refreshment after a long day of fasting.
Rite Foods’ commitment to consumer engagement has earned it multiple industry accolades, including “Most Innovative Carbonated Soft Drink Brand of the Year” for the Bigi brand and “Most Outstanding Energy Drink in Consumer Engagement” for Fearless Energy Drink. Other awards include “Best Value for Money—Carbonated Drink Brand 2023” for Bigi Cola, “Best Value for Money—Energy Drinks Brand 2023” for Fearless, and “Outstanding New Product of the Year—Juice” for Sosa fruit drink.
As Ramadan progresses, Rite Foods remains steadfast in its mission to provide quality refreshment to consumers while fostering unity and goodwill among Nigerians.
