By Ayomide Otitoju
Rite Foods Limited, a leading player in Nigeria’s food and beverage sector, has joined the global observance of International Men’s Day (IMD) 2025, celebrating the contributions and impact of men while drawing attention to issues affecting their health, well-being and work-life balance.
This year’s IMD theme, “Celebrating Men and Boys,” aligns with Rite Foods’ commitment to fostering an inclusive environment where individuals of all genders can thrive. The company highlighted the important roles men play as fathers, leaders, mentors and community builders, noting their influence within and beyond the workplace.
Managing Director and Chief Executive Officer of Rite Foods, Seleem Adegunwa, said the day serves as a reminder of the need to support men’s well-being in an increasingly demanding world. “As we celebrate International Men’s Day, we honour the resilience, hard work and positive influence of men across our workforce and the communities we serve,” he noted. “Rite Foods is proud to champion a culture where men feel seen, supported and empowered to lead healthy, meaningful lives.”
Head of Corporate Affairs and Sustainability, Ekuma Eze, also commended the dedication of the company’s male employees, saying their contributions continue to drive corporate growth. He added that Rite Foods promotes a workplace culture that encourages collaboration, shared learning and team success.
Rite Foods reaffirmed its commitment to providing quality products that energize and refresh consumers, including its Bigi carbonated soft drinks, Bigi Table Water, Sosa Fruit Drink, Fearless Energy Drink and its range of sausage rolls.
The company’s excellence has recently been recognized with multiple awards, including three honours at the 2025 Edge Awards—Outstanding Carbonated Soft Drink Brand of the Year (Bigi Apple), Outstanding Sausage Brand of the Decade (Bigi Beef Sausage Roll) and Outstanding FMCG Corporate Brand of the Year. Rite Foods was also named Food Company of the Year 2024 at the Independent Awards.
Through its people, products and purpose-driven initiatives, the company says it remains committed to contributing to a healthier and more progressive society.
