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Promasidor Advocates Stronger Support for Families, Children

By Ayomide Otitoju 

Promasidor Nigeria has commemorated the 2026 International Day of Families with a renewed call for stronger support systems to improve child well-being and reduce inequalities affecting families across the country.

The company, a major player in Nigeria’s fast-moving consumer goods sector, said this year’s theme, “Families, Inequalities and Child Wellbeing,” underscores the urgent need to address disparities in access to nutrition, education, healthcare, and opportunities that continue to impact millions of children.

In a statement marking the global observance on May 15, Promasidor Nigeria said the campaign aligns with its longstanding commitment to nourishing families and supporting structures that enable them to thrive.

Chief Executive Officer of Promasidor Nigeria, François Gillet, said investing in families remains essential to national growth and sustainable development.

“Families are the foundation of every society, and the well-being of children reflects the strength of that foundation. Addressing inequalities that limit access to proper nutrition and care is not only important, but essential to sustainable development,” he said.

Gillet noted that the company has consistently focused on making quality nutrition accessible to households, particularly amid prevailing economic pressures affecting family welfare.

Promasidor Nigeria’s product portfolio includes Cowbell, Loya Milk, Onga, Top Tea, Kremela, Twisco, and Miksi, which the company said continue to provide daily nourishment to millions of families nationwide.

Beyond its product offerings, the company highlighted its broader social impact initiatives, including the Ikun Dairy Farm in Ekiti State, which supports local economic inclusion, as well as education-focused programmes aimed at empowering young Nigerians.

According to the company, improving child well-being requires sustained investments in systems and initiatives that strengthen families and create equal opportunities for children to succeed.

As the world commemorates the International Day of Families, Promasidor Nigeria reiterated the need to bridge inequality gaps and build environments where children can grow healthier, stronger, and more empowered.

The company added that stronger families remain critical to building progressive and sustainable societies.

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