By Ayomide Otitoju
Rite Foods Limited, a leading Nigerian food and beverage manufacturer, reinforced its commitment to cultural preservation and community engagement as it participated in the 2026 Ojude Oba Festival, one of Nigeria’s most celebrated cultural events.
The company added colour and excitement to the annual festival, which attracts thousands of Ijebu sons and daughters, cultural enthusiasts, and visitors from across Nigeria and beyond. Through its range of award-winning products, Rite Foods provided refreshment and memorable experiences for guests throughout the event.
Speaking on the company’s continued support for the festival, the Managing Director of Rite Foods Limited, Seleem Adegunwa, said the sponsorship underscores the organisation’s dedication to preserving the cultural heritage of Ijebu-land.
“The Ojude Oba Festival represents unity, heritage, and community spirit. As a proudly Nigerian company with deep roots in Ijebu-land through our operations in Ososa, we remain committed to supporting initiatives that preserve our culture and strengthen the bonds that connect our people,” Adegunwa said.
The 2026 edition, themed “Ojude Oba 2026: Celebrating the Legacy of Oba Sikiru Kayode Adetona,” paid tribute to the late Awujale of Ijebu-land, Oba Sikiru Kayode Adetona (GCON), whose leadership and contributions left a lasting impact on the region and the nation.
Also speaking, Brand Manager of Fearless Energy Drink, Olaniyi Aderuku, said the company’s relationship with the people of Ijebu-land extends beyond commercial interests.
“Our connection with Ijebu-land is built on shared values and mutual growth. We believe in celebrating the identity of the people and contributing meaningfully to the preservation of their cultural heritage,” he said.
According to Aderuku, the values of Fearless Energy Drink—including courage, ambition, confidence, and self-expression—align with the spirit of the Ojude Oba Festival.
“Ojude Oba embodies fearlessness in many forms—from its spectacular fashion and horsemanship displays to the creativity, confidence, and pride of a people who continue to honour their heritage while embracing the future,” he added.
Rite Foods’ pavilion emerged as a major attraction during the festival, drawing large crowds who enjoyed a variety of the company’s products, including Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, and its range of sausage products.
One of the highlights of the celebration was a vibrant dance performance by the Rite Foods activation team, which entertained guests and contributed to the festive atmosphere of the event.
In his remarks, Ogun State Governor, Prince Dapo Abiodun, reaffirmed his administration’s support for the festival and commended the Regberegbe groups and families of renowned warlords whose participation has continued to sustain the uniqueness of the cultural celebration.
The governor also praised corporate sponsors for their contributions to the success of the event and acknowledged the efforts of the Minister of Art, Culture, Tourism and Creative Economy, Barrister Hannatu Musa Musawa, in promoting tourism development across the country.
Describing Ojude Oba as a symbol of religious harmony, peaceful coexistence, and communal unity, Abiodun noted that the festival has grown into a significant platform for tourism, economic development, cultural pride, and social inclusion.
He reiterated his administration’s commitment to implementing policies that would create greater economic opportunities for the people of Ijebu-land.
“The people of Ijebu-land deserve commendation for their unity, resilience, and commitment to preserving our rich cultural heritage for future generations,” the governor said.
Rite Foods Limited continues to earn recognition within Nigeria’s fast-moving consumer goods sector for its innovation, sustainability initiatives, and social impact programmes, receiving accolades from institutions such as the SISA Awards, SERAS Awards, and the Edge Awards.
