By Ayomide Otitoju
As the 2025 Africa Cup of Nations (AFCON) approaches, AliExpress, the global e-commerce platform by Alibaba International Digital Commerce, is helping African football fans gear up for the tournament with a wide range of affordable match-day essentials and home-viewing accessories.
Shoppers in Nigeria, Morocco, Algeria, Kenya, Egypt, Ghana, South Africa, and Uganda can now access exclusive discounts and shopping coupons by searching “African football event” on the AliExpress platform.
The campaign features a variety of items to enhance the match-day experience. Fans can shop for jerseys, scarves, flags, and face paint kits to showcase their team pride, while home-viewing essentials such as party lights, soundbars, and Bluetooth speakers create a festive atmosphere. Additional items include blankets, power banks, compact football gear, sunglasses, UV-protective clothing, and portable chargers to ensure comfort and convenience during games.
Fans searching “AFCON” on AliExpress can enjoy special coupons, promotional discounts, and welcome deals, while first-time users may benefit from free shipping during the campaign.
“Whether watching from home or celebrating in the stands, AliExpress makes it easy to shop for everything needed for Africa’s biggest football event,” said Bonnie Zhao, General Manager at AliExpress Africa. “As football fever rises across the continent, we are proud to connect with fans and support this celebration of unity and sport.”
To ensure smooth transactions, AliExpress supports localized payment options including M-Pesa in Kenya, Opay in Nigeria, Telebirr in Ethiopia, and Vodapay, enabling consumers to shop in their local currencies. Strategic logistics partnerships also guarantee reliable delivery, with orders reaching customers in 10 to 20 days.
“Africa is not just a market for us—it’s a vibrant region where football brings communities together,” Zhao added. “This campaign reflects our commitment to African consumers, their love for football, and our support for local entrepreneurship.”
AliExpress Gears Up African Fans for AFCON 2025
By Ayomide Otitoju
As the 2025 Africa Cup of Nations (AFCON) approaches, AliExpress, the global e-commerce platform by Alibaba International Digital Commerce, is helping African football fans gear up for the tournament with a wide range of affordable match-day essentials and home-viewing accessories.
Shoppers in Nigeria, Morocco, Algeria, Kenya, Egypt, Ghana, South Africa, and Uganda can now access exclusive discounts and shopping coupons by searching “African football event” on the AliExpress platform.
The campaign features a variety of items to enhance the match-day experience. Fans can shop for jerseys, scarves, flags, and face paint kits to showcase their team pride, while home-viewing essentials such as party lights, soundbars, and Bluetooth speakers create a festive atmosphere. Additional items include blankets, power banks, compact football gear, sunglasses, UV-protective clothing, and portable chargers to ensure comfort and convenience during games.
Fans searching “AFCON” on AliExpress can enjoy special coupons, promotional discounts, and welcome deals, while first-time users may benefit from free shipping during the campaign.
“Whether watching from home or celebrating in the stands, AliExpress makes it easy to shop for everything needed for Africa’s biggest football event,” said Bonnie Zhao, General Manager at AliExpress Africa. “As football fever rises across the continent, we are proud to connect with fans and support this celebration of unity and sport.”
To ensure smooth transactions, AliExpress supports localized payment options including M-Pesa in Kenya, Opay in Nigeria, Telebirr in Ethiopia, and Vodapay, enabling consumers to shop in their local currencies. Strategic logistics partnerships also guarantee reliable delivery, with orders reaching customers in 10 to 20 days.
“Africa is not just a market for us—it’s a vibrant region where football brings communities together,” Zhao added. “This campaign reflects our commitment to African consumers, their love for football, and our support for local entrepreneurship.”
