By Ayomide Otitoju
Bigi Carbonated Soft Drink and Fearless Energy Drink, leading brands from Rite Foods Limited, are set to bring music, talent and entertainment to the Yaba College of Technology (YABATECH), Lagos, from September 15 to 17, 2026.
The three-day campus engagement, held in partnership with Soundcity OnTour, will feature music performances, talent competitions and interactive activities designed to promote student participation, creativity and self-expression.
The programme will begin with campus activations aimed at building excitement among students before the Bigi Music Competition takes centre stage on the second day.
The competition will provide aspiring musicians with an opportunity to showcase their talents, with the outstanding performer emerging as the YABATECH campus winner and receiving a ₦1 million cash prize. The winner will also advance to the national stage for further exposure and development opportunities.
Fearless Energy Drink will also spotlight student creativity through the Fearless Dance Challenge, giving dancers an opportunity to compete and entertain their peers.
According to Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, the brands are committed to creating platforms that support the creativity and aspirations of young Nigerians.
“Young people are not waiting for culture to happen; they are creating it every day,” Eze said.
He added that through the Bigi and Fearless brands, Rite Foods seeks to provide platforms where young people can express themselves, discover their abilities and connect with opportunities beyond their immediate environment.
The engagement will culminate on the final day with the Soundcity OnTour concert, featuring music, performances and entertainment as students experience the full scale of the campus activation.
