By Ayomide Otitoju
Fidelity Bank Plc has strengthened its support for small and medium enterprises (SMEs) with a series of masterclasses aimed at improving business skills, efficiency, and market access.
The initiative, rolled out in April 2026, forms part of the bank’s broader strategy to equip entrepreneurs with practical tools for sustainable growth.
The first session, held on April 10 at the Fidelity SME Hub in Gbagada, Lagos, focused on “Pricing That Works: How to Charge Right and Earn More,” where participants were trained on costing, value-based pricing, and customer perception strategies.
About 100 entrepreneurs from various sectors attended the session.
A second masterclass, held on April 14 and 15, themed “Baking Masterclass: From Kitchen to Cashflow,” targeted food and baking businesses, offering practical guidance on improving product quality, consistency, and profitability.
Speaking on the initiative, Divisional Head of SME Banking at Fidelity Bank, Ugochi Osinigwe, said the programme reflects the bank’s commitment to driving economic growth through SME development.
“At Fidelity Bank, we believe that when SMEs succeed, the economy grows,” she said, noting that the masterclasses are designed to deliver immediately applicable business skills.
The SME Masterclass Series is supported by the bank’s wider offerings, including advisory services, funding access, and capacity-building programmes through its SME hubs nationwide.
Upcoming sessions include “Grow Online Sales on a Budget,” scheduled for April 24, and “Take Your Business Global: One-on-One Trade Advisory,” slated for April 29, which will focus on digital sales strategies and export readiness.
Fidelity Bank Plc, which serves over 10 million customers across Nigeria and its UK subsidiary, said the initiative reinforces its commitment to strengthening Nigeria’s MSME sector and supporting business expansion locally and internationally.
