By Ayomide Otitoju
At the Beijing Auto Show, Great Wall Motors hosted a global test drive event at its research and development centre and proving ground, bringing together international automotive media and dealer partners to experience its latest vehicle lineup.
The showcase featured models such as the ORA 5, WEY V9X, TANK 700, and WEY G9, spanning hybrid, fully electric, and internal combustion engine platforms. The initiative, according to the company, was aimed at demonstrating the breadth of its portfolio and reinforcing its commitment to offering diverse mobility options to global consumers.
GWM said the event was designed to address trust concerns among international buyers by allowing participants to evaluate vehicle performance under real-world conditions, rather than relying solely on laboratory data.
The programme included a range of test modules such as track driving, off-road terrain challenges, and intelligent driving scenarios. Participants tested the vehicles across varied conditions intended to reflect everyday driving environments in different regions.
Following an off-road session with the TANK 300, one automotive journalist praised the company’s hybrid off-road system, noting its strong driving performance and user-friendly grading system for off-road beginners.
Dealer representatives also shared feedback based on regional market needs. An Australian participant highlighted the responsiveness of the all-wheel-drive system, particularly its torque distribution during cornering, while a Southeast Asian dealer pointed to improved stability in flooded road conditions and smooth handling in heavy traffic.
A key highlight of the event was the demonstration of the company’s urban Navigation on Autopilot (NOA) system, featured in the WEY G9 and WEY V9X. The system was tested on live city roads, navigating complex scenarios including construction zones, intersections, and mixed traffic conditions.
International participants reported that the system performed effectively without manual intervention, with some expressing confidence in its potential adaptability to overseas markets.
Beyond performance testing, the event also included engagement sessions between GWM executives, dealers, and media representatives. Industry stakeholders emphasised that long-term commitment and brand presence remain key considerations for consumers, particularly in markets such as Europe.
GWM stated that the initiative was not only intended to showcase its technological capabilities but also to gather feedback from global partners to improve its products for different markets.
The company reiterated its focus on transparency, adaptability, and continuous improvement as it expands its presence in international automotive markets.
