By Ayomide Otitoju
The Nigerian Bottling Company (NBC), bottling partner of The Coca-Cola Company in Nigeria, is commemorating World Youth Day 2025 by celebrating the resilience, innovation, and community impact of young Nigerians driving inclusive growth.
Central to the celebration is NBC’s flagship #YouthEmpowered initiative, launched in 2017 to equip youth with life and business skills for the future of work. The programme has reached over 60,000 young people through training, digital upskilling, mentorship, and entrepreneurial coaching.
This year, NBC will premiere a documentary spotlighting YouthEmpowered alumni who are building businesses, leading change, and creating opportunities in their communities. The film, available on NBC’s website, YouTube, and social media, features changemakers such as Esohe Ekunwe, founder of Alpha Connect; Doyin Ogunye, whose environmental work in Lagos tackles waste and generates jobs; and Kingsley Oguchechukwu, who rebuilt his fashion brand, Kingsman Luxury, after a major setback.
By highlighting these success stories, NBC reaffirmed its commitment to empowering young Nigerians and supporting their role in national development.
