By Ayomide Otitoju
Rite Foods Limited has renewed its strategic partnership with POP Beach Club, Lagos, under the Rite-on-the-Beach initiative, reaffirming its commitment to environmental sustainability, community development, youth empowerment and education.
The Rite-on-the-Beach programme is a points-based, community-driven plastic recovery and environmental responsibility initiative designed to address plastic pollution while delivering social benefits to underserved coastal communities in Lagos State.
The renewed partnership builds on the successes recorded in previous engagements, which combined beach clean-up exercises, environmental education, advocacy and community collaboration to promote responsible waste management and reduce plastic pollution across Lagos communities.
Speaking on the renewal, the Head of Corporate Affairs and Sustainability at Rite Foods Limited, Mr. Ekuma Eze, said the initiative reflects the company’s holistic approach to sustainability.
“At Rite Foods, sustainability goes beyond environmental responsibility. It is about creating shared value for people, communities and future generations. Renewing our partnership with POP Beach Club enables us to integrate environmental action with education, youth empowerment and community development in a practical and measurable way,” Eze said.
He explained that the initiative aligns with Rite Foods’ EYEC Sustainability Pillars by exchanging recovered plastic waste for school supplies, thereby supporting learning continuity for children and dependents within participating communities.
Under the partnership, Rite Foods will continue to engage young people as environmental advocates, fostering leadership, responsibility and awareness through structured clean-ups and plastic recovery activities. The initiative is expected to contribute to cleaner beaches, reduced marine pollution and a healthier ecosystem.
Commenting on the collaboration, the Convener and Chief Executive Officer of POP Beach Club, Mr. Akin Disu, described the partnership as a model for impactful, community-led environmental action.
“Our partnership with Rite Foods has shown that environmental action can be visible, effective and driven by communities. We are committed to deepening the impact and using our platform to drive positive social change,” Disu said.
Since its launch in 2020, the Rite-on-the-Beach initiative has influenced waste disposal habits and strengthened community-led environmental stewardship. The programme engages undergraduates through awareness campaigns, residency and volunteer activities, creating a pipeline of informed young advocates for responsible waste management.
In 2025, the Plastic Free July campaign implemented under the initiative in Lagos recorded the recovery of over 40 tonnes of plastic within one month, translating awareness into measurable environmental action.
Rite Foods Limited is a leading Nigerian food and beverage company known for its innovative products and commitment to sustainable development through responsible business practices and community-focused initiatives. POP Beach Club is a lifestyle and community platform promoting environmental responsibility, sustainability awareness and social impact through creative, community-driven programmes.
