TikTok Ban Looms, Sparking ‘Marketing Apocalypse’ in Music Industry
As the U.S. edges closer to a potential ban on TikTok, the music industry is grappling with what some are calling a “marketing apocalypse.” The short-form video app, integral to music discovery and promotion, has become a linchpin for artists seeking to break out or sustain relevance. Tatiana Cirisano, a music industry analyst at MIDiA…