By Ayomide Otitoju
Nestlé Nigeria has relaunched its MAGGI Chicken flavour seasoning cubes with a refreshed spice blend featuring onion, turmeric, celery, and an intensified chicken flavour. Now available in a double-cube format, the new design enhances convenience and reduces packaging, aligning with Nestlé’s sustainability goal of a waste-free future.
The relaunch was announced at the MAGGI Creators Conference, a collaborative event with TikTok aimed at connecting the brand with food enthusiasts, chefs, and digital food creators. The conference spotlighted the new MAGGI cubes and featured expert-led sessions on digital food storytelling.
Wassim Elhusseini, CEO of Nestlé Nigeria, shared, “We are thrilled to reintroduce MAGGI Chicken Flavour Seasoning Cubes to elevate the culinary experience for Nigerians. The double-cube format helps us reduce packaging by 25%, advancing our commitment to sustainability.”
Rahamatou Palm Zakari-Adamou, MAGGI’s Category Manager, emphasized, “MAGGI has been integral to Nigerian cuisine for decades. We remain devoted to offering delicious taste, aroma, and support for cooks across the nation.”
The new product reflects Nestlé’s dedication to understanding local culinary preferences and continuously enhancing its offerings to meet Nigerian consumers’ tastes and cooking needs.
