By Ayomide Otitoju
Rite Foods Limited has launched the Bigi and Sosa Naija Christmas Village at the Ikeja City Mall in Alausa, offering families an immersive holiday celebration filled with joy, games, and exciting activities. The event, which began on Friday, December 20, 2024, will run through Saturday, December 28, creating a memorable nine-day festive experience for visitors.
Festive Highlights
The Christmas Village is open to families, providing children and adults alike with opportunities to participate in engaging games and interact with Santa Claus. Attendees can also enjoy a product sampling experience featuring Rite Foods’ popular brands, including Bigi Carbonated Soft Drinks, Sosa Fruit Drinks, and Fearless Energy Drinks.
A unique attraction is the products-branded gallery, offering visitors the chance to capture photo moments in a festive setting designed to leave lasting memories.
Strengthening Customer Connections
Boma Harrison, Head of Marketing at Rite Foods Limited, emphasized the company’s commitment to customer loyalty and creating distinctive brand experiences.
“Rite Foods is hosting this event to strengthen our bond with customers and show our appreciation for their loyalty. This unique event underscores our dedication to creating memorable experiences that deepen relationships,” Harrison stated.
Adedoyin Adetutu, Assistant Brand Manager for Bigi and Sausage, highlighted the event’s dual purpose of celebrating the season and subtly showcasing the company’s brands.
“Our aim is to create a memorable Christmas experience that fosters brand loyalty while driving sales. We’ve planned an exciting lineup, including a Santa Grotto, mixologist sessions, and live orchestral performances,” Adetutu said.
Overwhelmingly Positive Feedback
Visitors to the Bigi and Sosa Naija Christmas Village have expressed enthusiasm for the event, praising the vibrant atmosphere and opportunity to engage with Rite Foods’ award-winning products. Some attendees have sampled new flavors for the first time, while others have made purchases to enjoy the festive season.
With its blend of entertainment, holiday cheer, and a focus on customer appreciation, Rite Foods Limited is ensuring that this Yuletide celebration becomes an unforgettable part of the season for families and customers.
