By Ayomide Otitoju
Nigerian Breweries Plc has reaffirmed its commitment to showcasing Nigeria’s cultural richness and fostering unity by sponsoring the 2024 Calabar Carnival and Festivals, a globally renowned celebration of art, music, dance, and diversity.
Often referred to as Africa’s largest cultural festival, the Calabar Carnival attracts thousands of participants and visitors from around the world. This year’s event, themed “Our Shared Prosperity,” emphasizes collective growth and collaboration.
Leadership and Partnership
Speaking about the festival, the Governor of Cross River State, Senator Bassey Otu, expressed excitement, stating, “We are thrilled to present an even greater array of activities as we come together to celebrate our shared prosperity.”
Highlighting the significance of the partnership, Mfon Bassey, National Trade Marketing Manager of Nigerian Breweries Plc, said, “Our collaboration with the Calabar Carnival and Festivals underscores our dedication to platforms that celebrate the vibrancy and creativity of Nigerian culture.
“This sponsorship allows us to connect more deeply with our consumers while fostering unity and pride in our heritage.”
Enhancing Cultural Heritage
Mary Ephraim-Egbas, Chief Executive Officer of Okhma Global Limited, the official brand marketing agency for Carnival Calabar and Festivals, praised the partnership, stating, “Nigerian Breweries’ support highlights the core values of shared prosperity.
“Their contribution not only enhances the festival’s global appeal but also reinforces their position as a brand that deeply values cultural heritage. This synergy drives mutual benefits, fostering greater market influence and long-term consumer loyalty.”
Sustained Support for Nigerian Culture
Chairman of the CRS Carnival Calabar Commission, Gabe Onah, expressed gratitude for Nigerian Breweries’ unwavering support. “Their steadfast commitment has been pivotal in bringing the vision of the Calabar Carnival to life.
“This partnership exemplifies the essence of Our Shared Prosperity, where collective action creates lasting impact and unites communities while showcasing Nigerian culture on a global stage.”
A Celebration of Unity and Creativity
As the 2024 Calabar Carnival and Festivals take center stage, attendees can anticipate a memorable celebration of unity, creativity, and cultural pride. Nigerian Breweries’ support demonstrates its dedication to preserving Nigerian culture, creating unforgettable experiences, and strengthening connections with communities nationwide.
