By Ayomide Otitoju
Yaba College of Technology (YABATECH), Lagos, came alive with music, dance and entertainment as Soundcity OnTour, powered by Bigi Carbonated Soft Drink and Fearless Energy Drink, held a three-day campus activation from September 15 to 17.
The event, organised by brands from the stable of Rite Foods Limited, provided students with opportunities to showcase their musical and creative talents outside the classroom.
The programme featured campus activations, the Bigi Music Competition and the Fearless Dance Challenge, attracting students who competed for recognition and opportunities to advance their talents.
The Bigi Music Competition saw aspiring artistes perform across different genres for the chance to emerge as the YABATECH campus winner and claim the ₦1 million prize, as well as an opportunity to progress to the national stage.
The Fearless Dance Challenge also provided a platform for students to showcase their creativity and dance skills.
The three-day programme culminated on September 17 with a concert featuring Modola, Tariq, Syemca, Slimcase, Mr. P, Kodee, Duuwa and Rukmani.
The performers entertained students with live performances, drawing large crowds that sang and danced throughout the concert.
Speaking on the activation, Head of Corporate Affairs and Sustainability at Rite Foods Limited, Ekuma Eze, said the company’s brands remained committed to providing platforms for young Nigerians to develop and express their creativity.
“Young people are not waiting for culture to happen; they are creating it every day. Through the Bigi and Fearless brands, we want to meet them where that creativity is most visible and give them platforms where they can express themselves, discover their capabilities and connect with opportunities beyond the immediate moment,” he said.
The YABATECH activation combined music, dance and talent competitions, giving students an opportunity to compete, perform and engage with the wider entertainment industry.
