By Ayomide Otitoju
Canon Central & North Africa (CCNA), a leading provider of imaging solutions, has hosted its annual Dealer Conference at the Conrad Hotel in Dubai, celebrating a decade of innovation, customer engagement, and excellence.
Themed “ICE: Innovation, Customer, and Experience,” this year’s event brought together 100 partners from across Africa to explore Canon’s strategic direction, highlight milestones, and experience immersive, solution-driven exhibitions designed to address the continent’s evolving imaging needs.
Aligned with Canon’s customer-first strategy, the conference strengthened partnerships and provided insights into emerging market trends, technological innovations, and CCNA’s growth roadmap across Africa.
To offer a deeper understanding of Canon’s offerings, the event featured curated B2C and B2B solution zones—moving beyond traditional product displays to showcase real-world applications of Canon technologies. Attendees experienced how Canon’s imaging and printing solutions integrate across diverse sectors including media, education, professional production, and hybrid workspaces.
Speaking at the event, Rashad Ghani, B2C Business Unit Director, said:
“Celebrating 10 years of Canon Central & North Africa made this year’s conference truly special. By shifting from product displays to solution-led experiences, we’re empowering partners to meet evolving customer needs and drive business growth.”
Similarly, Amine Djouahra, B2B Business Unit Director, emphasized Canon’s evolution from a legacy provider of professional and workspace solutions to a leader in intelligent, platform-driven offerings. “Our focus goes beyond products,” he said. “It’s about enabling businesses with scalable solutions that enhance productivity and growth across Africa.”
The conference concluded with a gala dinner and awards ceremony, where top-performing partners were recognized for their exceptional contributions.
Marking its 10-year anniversary, Canon reaffirmed its leadership in Africa’s imaging industry—celebrating a decade of collaboration, innovation, and customer-centric excellence while setting the stage for future growth across the continent.
